Avon Products, Inc. has announced that Jan Zijderveld has been appointed chief executive officer, effective immediately. He succeeds Sheri McCoy, who previously announced her intention to retire from the company and Board. Zijderveld will also serve as a member of the Board of Directors.
 
Zijderveld joins Avon from Unilever, where he has had a 30-year career, living and working in seven countries across three continents. He most recently served as a member of Unilever’s Executive Committee, and as president of Unilever’s $14 billion European business.
 
As President of Europe, he was responsible for Unilever’s largest operating business, encompassing 34 countries and 25,000 employees. Under his leadership, the European business stabilized and returned to growth and improved profitability following several years of decline and during significantly challenging market conditions. He previously served as executive vice president in South East Asia and Australasia, where he drove substantial organic growth through a significant step-up in innovation, market development and in-store execution. During this Zijderveld was also non-executive chairman of Unilever’s listed Indonesian business, with a market capitalization in excess of $20 billion.
 
Prior to that, as CEO of Unilever, Middle East and North Africa, Zijderveld successfully led a complex business, in a volatile region, which included many joint venture partners and several distributor and go-to market models.
 
“On behalf of the Board of Directors, we are delighted to welcome Jan to Avon, who we unanimously appointed from a very strong list of seasoned global executives,” said Chan Galbato, chairman of the Board of Directors of Avon. “With his 30-year track record as a proven global leader, Jan has driven profitable growth in large, multi-channel, complex consumer businesses across emerging, developing and developed markets.”
 
Zijderveld commented, “I am thrilled to be joining Avon at such an important chapter in the company’s turnaround. I strongly believe in the opportunity and relevance of direct selling for today’s representatives and consumers. Avon is an iconic brand with an incredible global footprint as the world’s leading direct selling beauty company, operating in the attractive and growing beauty category.
 
“With a dramatically changing consumer and competitor landscape, business as usual is not an option. Alongside continuing significant operational improvements in the near term, we will take a fresh look at the business, and deliver Avon’s next chapter with a sense of urgency. I am looking forward to working with Avon’s talented global team, while continuing to drive compelling opportunities for our six million representatives to do business with us.”